I’m a big fan of podcasting for busy professionals, and in fact earned an award for my former AmLaw 100 firm for its podcast series. The world is now digital. The average person spends five hours a day reading or talking on their phone. If you are relying on directories and print ads to bring you business, you should consider updating your PR and Marketing strategy.

Podcasting is powerful, effective, long-lasting, and affordable. What is podcasting? Podcasting is a digital audio recording, although it can be video too, downloaded to a computer, phone or website. With the common use of smartphones, listening to and creating podcasts is as easy as pulling up your favorite app. There are a number of popular podcast series produced by production companies for lawyers but few law firms have taken the initiative to create their own for clients. I’m here to help you do that.

A podcast reinforces messages in an easily digestible way. Once you get established as the creator of value-added podcasts, you can create a buzz about your firm, cross-sell your services, and create your own content reinforcing your firm messages. From the user’s perspective, podcasting humanizes you.

One of the core reasons podcasting works for busy attorneys, is that the preparation falls on the producer, not the lawyer. Once you pick a subject, the producer can handle the research, writing, and questions. You don’t have to dress up, stare into a camera and worry about “where to look.” Your focus should be on the topic discussed not the technicalities of the production.

There are a multitude of methods to market your law firm, and they all take time away from your practice. Events come and go, along with advertising, and client mailings. Writing a white paper, article, or e-communication can take weeks or months for edits and approvals. Getting quoted in the media oozes credibility but you lose control of the end product. Podcasting, on the other hand, allows you to create content that you manage and positions you as the ‘go to” person in your field. If you would like more information about starting a podcast program for your law firm, contact Heather McMichael at [email protected]