Law Firm Marketing & PR

18 03, 2024

Attending Kansas City Writer’s Conference 2024

2024-03-18T10:41:26-05:00March 18th, 2024|

Look forward to attending the Kansas City Writer's Workshop, March 16, 2024. This event brings together writers from all over the midwest, along with agents and experts on how to get your book published. I am actively seeing an agent to help me publish my book, "Skirts in the Courtroom." The 80,000-word novel is a [...]

11 11, 2021

Organized Harnessing the Power of PR – National LMA Conference

2021-11-11T16:11:58-06:00November 11th, 2021|

Organized, with my co-chair, "Harnessing the Power of PR," all- day communications event for the national Legal Marketing Association annual conference, October 22, 2021. Reporters from The American Lawyer and South Florida Business Journal, along with multiple PR professionals, were among the panelists. Moderated the media relations panel and participated in a crisis communications segment. [...]

26 10, 2019

Referenced in The American Lawyer on Podcasting

2021-11-11T16:13:11-06:00October 26th, 2019|

Author and attorney Gina Rubel recently wrote an article for The American Lawyer, "Podcasts are the new Black for Law Firm Business Development." At the conclusion of the article she referenced an article written by Heather, "Five Tips to Pioneer Podcasting at Your Law Firm." October 21, 2019               [...]

1 08, 2017

How to get quoted in the media

2017-08-17T07:53:30-05:00August 1st, 2017|

A PR professional recently told me that when she pitches a story to a reporter, she has no qualms about asking if the story is going to appear as the lead in the publication or broadcast outlet. This sort of bold, desperate inquiry shows a complete lack of understanding of newsroom operations and the role [...]

15 07, 2017

Dirty Dozen media training tips

2017-08-17T07:31:14-05:00July 15th, 2017|

Media interviews can be intimidating but they don’t have to be if you take time to prepare. While you are an experienced professional, you don’t speak to the media every day. The reporter likely does conduct interviews daily. You need to make sure you are ready for anything that may come your way. Here are [...]

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