I’m a big fan of podcasting for busy professionals, and in fact earned an award for my former AmLaw 100 firm for its podcast series. The world is now digital. The average person spends five hours a day reading or talking on their phone. If you are relying on directories and print ads to bring [...]
A PR professional recently told me that when she pitches a story to a reporter, she has no qualms about asking if the story is going to appear as the lead in the publication or broadcast outlet. This sort of bold, desperate inquiry shows a complete lack of understanding of newsroom operations and the role [...]
Media interviews can be intimidating but they don’t have to be if you take time to prepare. While you are an experienced professional, you don’t speak to the media every day. The reporter likely does conduct interviews daily. You need to make sure you are ready for anything that may come your way. Here are [...]
